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• What we do
• Program Outline
Intensive and Extensive:
Foundation: Are you ready to grow?
Embracing growth as part of your spiritual path.
Refining your mission and purpose as a teacher.
Reconciling self-marketing with the highest expression of who you are and how you serve the world.
Setting The Course: Meaningful Goals
A tailored system for yoga teachers combining intuition, structure and the yogic approach to resolutions (Sankalpa and Yoga Nidra).
Basic Skills: Marketing 101
Applying fundamental marketing concepts with grace, integrity and effectiveness.
Exploring an essential set of Marketing tools for teachers.
Basic Skills: Finances 101
Cultivating and inviting abundance: the mindset and the action.
Practical information on insurance, personal finances and taxes.
Moving forward: Integrating
Action Plans.
Additional resources and workshops.
Business of Yoga Workshop:
Setting up the context: Purpose and Vision
Teaching as dharma, teaching as business.
Creating your own definition of success.
Spontaneous specialization: What’s unique about you?
Teaching Continuum – start where you are:
Getting started ―> Part-time teaching ―> Full-time teaching ―> Beyond full-time teaching.
Getting Started and Navigating choices
Phase 1: the whatever, whenever and whenever period.
Phase 2: becoming the teacher you are meant to be.
Practical Aspects: Getting the word out
“True to self-promotion”. New ways of looking at marketing.
Great beginnings: first business card, website and newsletter.
Networking and “guerilla” marketing.
Practical Aspects: Finances
Safety net: Liability insurance, health insurance, emergency fund.
Taxes and Bookkeeping basics.
The Yoga of Wealth.
Support Network: Who needs a CPA and attorney?.
Preventing burn-out
Self-care: practicing, recharging, community.
Mentorship and continuous education.
Prioritizing and creating boundaries. .
Copyright @ Clara Hori 2007
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